Do you have Off-Road & Overland Products? Here are 5 Reasons Your Company Should Run a Product Seeding Marketing Campaign
Looking for a good off-road or overland-focused influencer? You can trust that TrailCo will get the job done.
As the popularity of off-roading and overlanding continues to grow, the Instagram, YouTube, and Facebook influencer communities grow with it. Businesses that manufacture or sell off-road vehicle-specific parts and products are starting to lean in on influencer marketing rather than traditional PPC campaigns and paid acquisition ad platforms because the ROI is generally much higher.
The world of off-road influencer marketing is massive on major social media platforms and today we’re going to look at 5 reasons why your company should consider testing the waters with an influencer marketing campaign from TrailCo.
1. Vehicle-Specific Communities
The Tacoma, 4Runner, Tundra, Bronco, and Wrangler communities are tightly-knit groups of guys and gals that spend a lot of time online showcasing and sharing the products they love. By running product seeding and product placement campaigns through TrailCo, we’re able to place your products with these influencers in order to target highly engaged vehicle-specific communities.
Not only do we run these campaigns through social media platforms but also through our in-house vehicle-specific communities as well; Trail4Runner.com, TrailTacoma.com, TrailTundra.com, and many others.
2. Authentic User-Generated Content (UGC)
If you’re looking for authentic content, UGC is the way to go.
Creative product seeding campaigns encourage users to share their experiences with your products through reviews on our vehicle-specific communities, Instagram circles, Facebook groups, and YouTube videos.
The UGC created through a TrailCo campaign carries highly valuable evergreen impressions in today’s marketing landscape. UGC not only provides social proof, and brand validity but also serves as a powerful form of organic word-of-mouth style marketing – which is all know, is king.
3. Leverage Influencer Marketing
Influencer marketing has become the pillar of many successful brands in the outdoor space today. From large brands like Dometic and ARB USA to smaller brands like C4 Fabrication and YotaMafia – collaborating with influencers have allowed these brands to establish a strong presence within the off-road and overland communities.
TrailCo has relationships with hundreds of the top influencers on Instagram along with hand-picked content creators, photographers, and bloggers that create authentic content for each of our vehicle-specific communities.
For each campaign, we hand-pick the best influencer for your product which allows you to establish a genuine connection with your target audience, fostering brand loyalty and word-of-mouth recommendations within the community.
4. Test and Validate Product Performance
Running an off-road and overland-focused product seeding campaign with TrailCo will allow your brand to gain valuable insights into the performance of your products through real-world product testing, installation guides, and reviews.
By placing your products in the hands of our experienced authors, bloggers, influencers, and video creators, you can receive genuine feedback and understand how they perform in real-world conditions.
This feedback is crucial for finding areas of improvement in order to make necessary adjustments that ultimately enhance your product offerings. In addition to real-world testing, you gain authentic 3rd-party non-biased feedback and reviews from users who can significantly influence potential customers which increased their confidence in your brand.
5. Establish Brand Presence in the Overland Community
With TrailCo, you can expect well-executed product seeding campaigns focused on off-road and overland platforms that help to position your brand as a trusted authority within the space.
By actively participating in the community and consistently supporting the people that drive the market forward, you establish powerful brand validity all while creating evergreen impressions through reshares and ongoing engagement.
When users associate your brand with influential people they follow, they’re much more likely to take action on a purchase.
Final Thoughts
Establishing trust is so important today.
With all the brands you’re competing against, it’s so important to get your products into the hands of the influencers performing at the highest level that the greater community has trusted to provide honest and reliable information.
Influencer marketing not only provides instant sales but also encourages other influencers and content creators to work with your brand. Working with TrailCo will allow your company to connect with the industry’s best influencers, bloggers, vloggers, and content creators in the space.
Reach out to TrailCo so we can help you tap into niche vehicle-specific communities that generate authentic content and drive sales.
Our influencer management team will leverage the industry’s top influencers and creators to establish a brand presence, strengthen your brand’s position, expand your reach, and drive meaningful connections with your target audience.
