How Branded Content Helped Drive Awareness to Go Fast Campers New Topper
With the wildly successful launch of their V1 Camper, GFC was clearly on to something. The innovative design led to the V2 truck camper and ultimately the new "topper" or as some refer to it, a "Camper Shell". Given the competition around the camper shell space for mid-size trucks, GFC knew this was a task outside of their cult-like following on Instagram. They needed to reach new audiences. The target market for camper shells is very different than a truck bed camper and that's where TrailCo stepped in, to position the content strategy towards a new market, not yet tapped by GFC.
GFC is the undisputed founder of the overland truck bed pop-up camper for the Toyota Tacoma. They have dominated this market segment for years. GFC manufactures all it's products in Bozeman Montana. All the machined parts, pieces and even the fabric are sourced in the USA. After years of dominating the truck bed camper segment, GFC launched their "topper" or as many refer to it, a camper shell.