You Have Questions?
TrailCo started as a passion project by our founder, and front-end web developer, Brenan Greene. Brenan currently owns, manages, and runs Front Street Media; a Web Design and SEO shop in El Dorado Hills, Ca. If you want the real back story, TrailCo actually started back in 2014 with Trail4Runner.com when Brenan bought his first 5th Gen 4Runner and was irritated with the lack of dependable off-road information online. Sure, there were some forums, but none of them had dependable creators, writing consistent reliable guides for how to put on parts on trucks and what to expect. Since the success of Trail4Runner.com, other vehicle-specific platforms have been born.
TrailCo offers a full range of services built specifically for off-road, overland, and outdoor brands, but unlike most marketing agencies that promise the world, we stay focused on what we’re actually great at. We specialize in on-page and off-page SEO, AEO (Answer Engine Optimization) for large language models, content strategy, branded content, and earned media through our own network of editorial publications, including Trail4Runner.com and TrailTacoma.com. We also handle influencer management, product seeding, Meta Ads and Google Ads, and full custom web design and development on Shopify and WordPress through Front Street Media, our in-house design and development team.
Web design and development is actually our core background and our biggest strength. Our sister company, Front Street Media, has been building websites since 2014, and before that, our founder, Brenan Greene, spent about eight years running his own web development shop. All together, that puts our team’s web development experience at roughly twenty years. We’re deeply proficient in WordPress and WooCommerce, along with the last ten years working specifically in Shopify, from custom web apps to custom-built Liquid and JSON page templates. If you can imagine it in web design and development, we’ve built it. Between that depth of experience and our exclusive focus on the off-road and overland industry, TrailCo is the leading web designer and web developer in this space.
Yes. While typical PR agencies shape your public image mainly through press releases, we approach it differently. Most PR agencies outsource the actual photography and creative direction to outside influencers, bloggers, and content creators. TrailCo keeps that entire process in-house: photographers, creative directors, staging, content strategy, and the placement and management of the publications themselves. Everything is shot, created, and placed in-house, something roughly 10% of PR agencies can actually say.
That’s what makes earned media with TrailCo look different from traditional PR. We have the capacity to handle your campaign from start to finish without outsourcing the creative. Like any strong PR agency, we also leverage outside creator relationships and editorial connections when it makes sense, but the core of what we do stays in-house, which is what drives the level of authentic, meaningful brand trust and brand signaling most brands are looking for.
Yes. We have many vehicle segments in the works and we’re always on the hunt for the next best off-road platform to build. If you have any direct questions about which platform, we’re building next, reach out today.
Well, technically yes. The life of our business revolves around passionate off-road and overland enthusiasts who love exploring the great outdoors. We’re always looking for content creators, writers, bloggers, and vloggers who love off-roading. If you’re in that category and would like free truck parts and to get paid writing about them, reach out today.
We currently manage Trail4Runner.com, TrailTacoma, TrailTundra.com, TrailBronco.com, and TrailWranger.com – all a work in progress of their own. Trail4Runner.com and TrailTacoma are the two largest communities online, boasting a staggering 1M impressions per month, each. Yes, you read that right. Each site has 1M impressions per month, and the user count ranges from 150K monthly active users to well over 200K monthly active users. You could say we know what we’re doing.