Web Development

Web Design for Off-Road and Overland Brands

TrailCo builds websites specifically for off-road shops, overland brands, and automotive businesses. We're not a general web development shop. We live, eat, and breathe off-road and overlanding. We're incredibly familiar with off-road shops along with DTC product brands. We've spent spent many hours with installers, fabricators, manufacturing facilities and behind the scenes with the people who run this industry. We're a purpose-built dev shop for the off-road industry that demands first-hand knowledge.

Shopify and WordPress Development

We build on Shopify and WordPress with WooCommerce depending on the needs of the brand. Shopify builds include custom themes, section development, scalable product templates, and ongoing store management. WordPress and WooCommerce builds focus on performance, clean structure, and SEO friendly architecture without bloat. We work directly in PHP, CSS, HTML, Shopify Liquid, JSON, and custom integrations, no page builder dependency, no bloated themes, just clean development at scale. Whether you need a team to start a fresh build or a developer to step in and tackle complete API integrations, we can handle it.

Built by Developers Who Know the Industry

What separates TrailCo from traditional web developers is industry fluency. We've built, wheeled, tested, and documented off-road vehicles for years, so we know how to talk about lifts, portals, gearing, fabrication, DOM strength, alignments, and real world service/product questions without guessing... like most marketing shops. Over 20 years, we've worked directly with some of the biggest off-road shops, and DTC product brands in this space. Not only are we familiar with the industry but we wheel/off-road some of the hardest trails in the USA. We're located in El Dorado Hills, CA... just under 2 hours from the Rubicon trail head where we test both vehicles and specific parts throughout the season. We have extensive first-hand experience in the following, and more:

• Lift kits, portal axles, and suspension geometry
• Gearing, axles, and drivetrain components
• Fabrication process and custom build workflow
• Wheel alignment, tire clearance fitment, and first-hand testing
• Overlanding gear, general products & accessories

There are very few web design teams focused exclusively on off-road and overland businesses. TrailCo is one of the best. If you want a website built by developers who understand both code and the culture, you found your basecamp. We build platforms that not only look great, but load fast, rank #1 on search engines and render back results consistently via LLMs (large language models), and most importantly... convert.